User Experience: The Next Generation

POSTED IN Adobe Max, Conferences, News | TAGS : Adobe Max, Ben Forta, catalyst, Dwayne Nickel, Flash Builder, inMarket, kevin lynch, lab49, mobile, Paul Tranner, pimp my app, skinning, the next iron builder, User Experience October 26, 2010

Another day, another keynote session, another beautiful day in LA.  We’re all huddling into our seats and eagerly waiting for it to start.  I heard through the grapevine that Leonard Nimoy will be making a guest appearance.  Guess we’ll have to see. Music is now fading down, I think this might be it.

Straight away, they’re giving us a history of how the TV came to life.  2 actors/comedians are on stage to make us giggle and showing off Air for TV.  They now turn on the TV and a show of “Ben Forta Live” comes on.  Ben is on stage and looking like Larry King with the same background.  Hilarious.

We now go to a commercial.  It’s a parody of those African charity’s but about user experiences.  I have to say, quite well made and funny.  And now we switch up to a brand new episode of “Pimp My App”.  They are trying to fix an application that a company is having.  To get the analysis, Dwayne Nickel came on the stage to talk about the process and how to simplify it. Then Paul Tranny came up and gave a Flex designer perspective on how to create a new user interface using Catalyst.  And now the backend coder, Ming, came forward to create the connected services using Coldfusion and LCDS.  “Ming, I need your backend to connect to Paul’s frontend.  Get it done.  Don’t worry about it”.  Laughs all around.

During this episode, they just mentioned LiveCycle Collaboration Services which is a solution for screen sharing, chatting and other things.  Furthermore, it can also do most of this over cell phones.  Pretty awesome.  Episode now over, we go over to a music video.  Oh dear… 80′s Rock parody about Flex. Next one up, a rap video about using Flash.  Another one up, a love ballad about Adobe Air.  Wow, they went all out.

Back to TV with a commercial.  It’s a parody of one of those injury compensation ads on how you can get cash.  Moving on to an episode of “The Next Iron Builder”, a parody of Iron Chef, where they compete to build applications.  They’re showing off some of the new features of Flash Builder “Burrito”, like better code generation, mobile integration, and 2 way skinning (Flash Builder to Catalyst and back).   You can download all these new tools on Adobe Labs today.

Now we’re back with Ben Forta Live.  They’re demoing how Adobe is integrating jQuery in Dreamweaver.  They also just announced jQuery Mobile Alpha has just been released.  Seems like it’s a lot easier to do repetitive things.  Lots of code generation and whatnot.

We now tune into the Max Shopping channel to see two Staten Island hosts (you know, the hair, the bling…) and they’re selling software.  They brought out “Danielle” to talk about how the two hosts can make “Kabling-gabling”.  She just announced that Adobe just released today a service called inMarket.  This is a service that will let developers be able to send their apps to all app stores in use for all devices and companies.  No more playing around with all different licenses, companies and stores.  Nice of Adobe to solve this issue.  There’s also some extra analytics for your application through the service and through which store.  Enrollment for inMarket is completely free for now, so get it while the getting’s good.

Ben Forta Live again, this time with Kevin Lynch and someone from Google TV.  They going to talk about Google TV and how they’re including all of Flash’s technologies within it.  And they just announced that everyone is getting a Logitech Revue Google TV device.  Wow.  I love this conference.

And that’s all for now!